Trade Exhibitor Training Manual by Peram Prasada Rao is a practical guide for companies that want to achieve better results from trade exhibition participation. It explains how to plan strategically, identify target customers, promote participation, prepare the booth and team, engage visitors, qualify leads, network effectively, follow up systematically, and use exhibitions to enter and develop new markets.
Based on real exhibition experience, the manual emphasizes that successful exhibiting is not about simply booking a booth and waiting for visitors. It is about creating business opportunities before, during and after the exhibition through disciplined preparation, meaningful conversations and strong follow-up.
Ideal for management, sales, marketing, technical teams and international exhibitors, this manual provides practical guidance, checklists, tools and real-world insights to help companies improve exhibition ROI and build long-term business opportunities.
